Four ways to work together.All of them involve me.
Some consultants sell a strategy and disappear before anyone has to build it. And some agencies sell you the A team, then assign the B team once the scope is signed. I do both jobs — the thinking and the building — because splitting them is how good plans die.
The disciplines underneath all of it.
Six areas. Every engagement pulls from some combination — never all of them, never a template.
Data and discovery
I start here, always. Not dashboard-staring — actual analysis of what your customers do, where they leak out of your funnel, which marketing dollars are working, and where competitors are taking your share. Most companies are sitting on the answer and have never had anyone read it properly.
Brand strategy and positioning
Most positioning describes the product. Good positioning describes the customer's problem so precisely they feel understood. That's the difference between a brand people recognize and a brand people choose.
Digital and channel strategy
Organic and paid — search, email, social, YouTube, events, and your website — chosen based on where your customers actually are, not where the industry says they should be.
Content strategy
Themes, formats, cadence, and distribution, built around keyword and question research so content earns traffic instead of filling a calendar. That now includes writing for AI answer engines, not just for people.
Product marketing and GTM
Positioning, pricing, packaging, and launch. This is the Hasbro muscle — I've launched products into markets where a bad launch costs eight figures, and the discipline scales down cleanly.
Social and community
Building an audience that buys and advocates, not a follower count that flatters. Platform strategy, social listening, and knowing that a LinkedIn post would die on TikTok.
How an engagement runs.
The call
Thirty minutes. You describe the problem; I ask the questions that make it clearer. If I'm not right for it, I'll tell you and suggest who might be.
I read your data
Analytics, CRM, spend, funnel, customer research, competitors, and your existing marketing. I come back with what I found, including the parts you won't enjoy hearing.
The plan and the number
A scoped proposal: what I'd do, in what order, over what timeline, at what cost, and what should measurably change. You approve it or we adjust it.
The work
Weekly touchpoints, monthly reporting against the metrics we set. You always know what's happening and whether it's moving.
The honest read
If something isn't working, you'll hear it from me first. That's most of what you're paying me for. Then I fix it — also what you're paying me for.
Sized to your business.
Every engagement is either me doing the work, or me managing a tight bench of specialists I've trusted for years. You may meet them along the way — I manage them start to finish.
Growth execution
Someone senior actually building the marketing, not just recommending it.
This is where most consulting engagements stop, and where most of the value starts.
- Demand generation and a lead pipeline with nurture campaigns that sustain it
- SEO, AEO, and GEO — the work required to stay visible in AI search
- Website design and development, with a long-term engineer so it keeps running
- Content strategy and production — editorial planning through published work
- Email, paid media planning and buying, channel campaigns
- Product launches end to end
- Analytics, attribution, and reporting that survives a board meeting
Ongoing, or bolted onto a fractional engagement.
Owners out of bandwidth, or teams and scattered vendors that need someone to lead and manage the work
Strategy sprint
A defined project with a defined end and a deliverable you can run on.
No open-ended retainer, no scope that quietly expands. We agree on the question, I answer it, and you own the answer, the insights, and every asset created — in perpetuity.
- Go-to-market strategy — new product, new segment, or new market
- Brand and messaging repositioning — when what you say no longer matches what you do
- Marketing audit — an honest read on spend, channels, funnel, tech stack, and team
- Launch strategy — positioning, pricing, channels, timeline, and the plan itself
- AI search and SEO visibility assessment — where you show up when someone asks ChatGPT
Three months or less.
Small businesses and startups with a specific problem to solve
Fractional CMO
Marketing leadership for companies that need a CMO's judgment but not a CMO's overhead.
I own your marketing strategy, lead your internal team or outside vendors, and stay accountable to an agreed set of numbers — part-time and ongoing.
- Marketing strategy and annual planning
- Budget allocation and channel mix decisions
- Team leadership, hiring input, and coaching
- Vendor and agency management, including firing the ones that aren't working
- Monthly performance reporting to you or your board
- A seat in the leadership conversations where marketing decisions actually get made
About 25–60 hours per month. Three- to six-month minimum, then month-to-month.
Companies doing roughly $2M–$50M in revenue with no senior marketing leader
Interim CMO
Full-capacity marketing leadership while you're between hires.
Your CMO left, the search will take five months, and the function can't sit still. I step in, keep it moving, and hand over an organization in better shape than I found it.
- Everything in the fractional engagement, at full-time or near-full-time capacity
- Continuity through the transition — nothing stalls
- Documentation and process your permanent hire inherits instead of rebuilding
- Input on the CMO job spec and candidate evaluation, if you want it
Six to twelve months or more, three to five days per week.
Mid-market, PE-backed, and post-Series-B companies mid-transition
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on Calibrate.
Which one sounds like you?
Not sure whether you need a fractional CMO, a sprint, or someone to just build the thing? That's a normal place to start. Book thirty minutes and we'll work it out together.