Insights

Notes from two decadesof doing the work.

Short, practical articles on strategy, positioning, and building marketing that holds up — written between client engagements.

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Business growth strategy connecting customer questions, credible content and AI search visibility

SEO • AEO • GEOSeptember 4, 2026 · 10 min read

How to Make Your Business Discoverable in AI Search

A practical guide for small businesses and growth-stage startups that want to be found, understood, and chosen across Google, ChatGPT, Claude, Bing Copilot, and other answer engines.

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Weighing up whether a fractional CMO makes sense?

The guide covers what one costs, how it compares to an agency or a full-time hire, and how to tell whether your company is ready.

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