Insights
Notes from two decadesof doing the work.
Short, practical articles on strategy, positioning, and building marketing that holds up — written between client engagements.
AI • Brand • GrowthSeptember 24, 2026 · 11 min read
The AI Efficiency Trap: How to Use AI in Marketing Without Losing Your Brand Voice
Why faster marketing is making brands more forgettable, and how human-led strategy can turn AI speed into a real competitive advantage.
Read it
SEO • AEO • GEOSeptember 4, 2026 · 10 min read
How to Make Your Business Discoverable in AI Search
A practical guide for small businesses and growth-stage startups that want to be found, understood, and chosen across Google, ChatGPT, Claude, Bing Copilot, and other answer engines.
Read itStart here
Weighing up whether a fractional CMO makes sense?
The guide covers what one costs, how it compares to an agency or a full-time hire, and how to tell whether your company is ready.